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Heli Aarnio from Finland

Company: Hairmail Oy
Country: Finland
Industry: personal-care-and-cosmetics
Target Countries: Finland,
About Us: Hairmail is an internationalizing hair and beauty wholesaler. A partner with a big heart that serves beauty professionals and students. The product range covers everything from retail products to beauty salon furniture. Matrix, L'Oréal Professionnel, Wella, Goldwell, Cutrin, Four Reasons and Sim are among the brands we sell. Currently there are approx. 40 Hairmail employees and the turnover is 8,5 m€. A man's vision that grew into something bigger! In 1993 Finland was in a deep recession when a father of three, Asko Toivola, found hairmail in the back room of his garage in Helsinki. The start was very modest: he had only two phones that he found at the recycling center and a notebook, but he had a clear vision of what he wanted to achieve. That fire is still burning in him 26 years later. Some of those who participated in the company's first year are still in the company. Six years later, it was time to expand to the Swedish market through distance selling. The business has expanded over the years, but hairmail's basic idea of ​​selling the best products on the professional hair market at a reasonable price has remained alive all these years. The main idea at Hairmail has been that the product range should be compact enough, but at the same time be able to offer hair stylists what they need in their profession. The advantage of the range being reasonably sized, is that costs can be kept under control, and this is reflected to the prices benefitting the customers. At hairmail we use our many years of experience and professional knowledge and choose the most profitable channels when we buy products. Hairmail trades through a network that covers the whole of Europe. Hairmail complies with all laws and always guarantees high quality and safe products.
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